arjns / about
About Arjun
I am a full-stack developer focused on technical SEO and web performance. This site is where I publish practical notes from building, measuring, and growing websites and apps.
The guides cover full-stack development, search visibility, performance, ASO, YouTube growth, and sustainable ways to improve useful traffic. The goal is direct, actionable writing without inflated claims.
What the site covers
Practical website work from build to discovery
arjns is organized around the decisions that make a website useful: building it cleanly, making it discoverable, and keeping pages fast enough for real readers.
Web development
Stack choices, routing, content structure, deployment, and maintainable frontend decisions.
Technical SEO
Crawl access, metadata, stable URLs, internal links, indexing, and clear page structure.
Performance
Server response, rendering, JavaScript, images, fonts, caching, and Core Web Vitals.
Editorial approach
The writing stays direct and usable
- Write from practical building and measurement work.
- Prefer clear checklists over inflated growth promises.
- Use diagrams when they make a technical flow easier to understand.
- Keep tools small, focused, keyboard-friendly, and useful on mobile.
Current stack
- Next.js
- React
- TypeScript
- Node.js
- Tailwind CSS
- Technical SEO
- Web performance