arjns / about
About this site
arjns is a practical reference for developers and growth teams working on web publishing — focused on building well, ranking accurately, and growing useful traffic.
Who writes here
Arjun — a full-stack developer with a strong interest in technical SEO, web performance, and the overlap between how sites are built and how they rank.
The guides here come from direct experience improving real sites: working on crawl access, metadata, rendering performance, and campaign measurement. Nothing here is theoretical.
Stack used on this site
100
Lighthouse
A+
CWV Status
What this site covers
Four lanes, each one connected to the others. Guides are short and stay current. New topics only appear when there is something useful to say.
Web Development
Build choices, app structure, routing, content systems, and deployment. Focused on Next.js and modern tooling.
Technical SEO
Crawlable pages, helpful metadata, stable URLs, and search-friendly content. Useful before and during publishing.
Performance
Practical improvements for speed, rendering, payload, and user experience. Grounded in Core Web Vitals.
Growth Tools
Utilities for campaign links, audits, content planning, and publishing workflows. Free and no sign-up.
Why guides are written this way
Practical, not theoretical
Every guide covers a real task someone actually faces when publishing or improving a site.
Direct, not padded
Guides skip the preamble and move quickly to the decision or implementation that matters.
Stable, not chasing trends
Topics stick to durable patterns in web publishing, search, and performance — not tactics that expire.
Small and maintainable
A small number of well-maintained guides beats a large archive of outdated posts.
A note on the site design
arjns is a working example of the techniques described in the guides. The site is built with Next.js, uses App Router with static generation for fast page loads, passes Core Web Vitals on every page, and has clean SEO metadata throughout. It also serves as a reference for what well-built looks like in practice.